MY BUYER GUIDE

Find the Best TV. Check out our Recommendations
* Based on our expert analysis and customer reviews

THE TELEVISION BUYING GUIDE

  Why do I need a Guide?

Browse the internet for any television.
You come across a ton of jargon - OLED, QLED, HDR, IPS, Triluminous Display, Ultra Clean View, ClearAudio+. And the list goes on.
If the jargons are not enough to throw you off balance, there come the specifications - Refresh rates, Resolution, Wattage, Aspect ratio, Supported formats, Ports, Operating systems etc etc ...

With all this information overload, it becomes difficult to see what really matters.
How can one make sure that they are getting the best possible product for the money they spend?

This is where we come in.
We hope to provide you with all the necessary information in one place and help you make the right decision.

  Types of Televisions

Before we go into further details, let us look at the different types of televisions available today

LED OLED QLED

1. Most widely used television technology
2. Available in all budgets with varying specifications
3. Lasts longer than OLEDs

1. Relatively new technology
2. Provides the best viewing experience
3. Expensive
4. Lifespan is shorter

1. Provides better colors
2. Better viewing experience than LEDs
3. Expensive
4. Lasts longer than OLEDs

Other display types - CRT, Plasma and LCD are no longer manufactured by any of the manufacturers.

  Before buying a TV

First of all you need to determine what it is that you are looking for and what you are willing to pay for it.
If money is not a matter, you should go for the TV that provides the best possible viewing experience.
On the other hand if you have a fixed budget in mind, it is better to explore the various options and come to a conclusion.
We have recommendations for each price range. You can check them out here - TV Recommendations

Currently in 2019, the QLED and OLED TVs start with the initial price of Rs. 1.25 Lakhs and more.
On the other hand LED TVs are available from a few thousands to lakhs depending on the specs.

  What to look for in a TV

Below are some key points to consider when you buy a TV
1. Screen Size - The size of the TV screen
2. Display Resolution - The number of pixels on the screen ( More pixels = More clarity )
3. Contrast Ratio - How life like the display appears ( Better contrast ratio = Better viewing experience)
4. Refresh Rate - Determines how well motion is displayed on TV ( Better refresh rate = Less blur )
5. Panel Type used in LED TVs - IPS, PLS, VA - each variant has its own advantages and disadvantages
6. Display Technologies (HDR, Local Dimming etc) - Enhance the contrast, provide better viewing experience
7. Color Gamut - The available colors for display. Wide Color Gamut (WCG) provides a larger selection of colors
8. Speakers and Audio Technology - How well the sound is produced
9. Smart TV - Stream videos + Cast videos from phone + Other features
10. Ports and Connectivity - More number of ports = More devices you can connect

We will explore each of these points in detail in the sections that follow

  Screen Size

Screen size is the first important parameter that you need to decide on.
By definition, it is the length of the TV measured by its diagonal.

Ideally, the size depends on the viewing distance [ Distance between you and the TV ].
That being said, you also need to consider the interior of the room where you would place your TV.
Find below the table showing the ideal TV size for different viewing distances.
For normal usage :

Viewing Distance TV Size
3 Feet - 6 Feet 24 Inch
4 Feet - 8 Feet 32 Inch
5 Feet - 9 Feet 40-43 Inch
6 Feet - 10 Feet 49 Inch
8 Feet - 12 Feet 55 Inch
10 Feet - 12 Feet 65 Inch or More


For an immersive experience, the viewing angle should be larger.
This means, for a given viewing distance, a bigger TV would provide you with a more immersive experience.
For a theater like experience, the viewing angle should be between 30 - 40 degrees.
Find below the TV size for theater like experience :

Viewing Distance TV Size
3.5 Feet - 5 Feet 40-43 Inch
4.5 Feet - 6.5 Feet 49 Inch
5.5 Feet - 7.5 Feet 55 Inch
6.5 Feet - 8.5 Feet 65 Inch
7.5 Feet - 10 Feet 75 Inch

  Display Resolution

The clarity of the display depends on the screen resolution.
Simply put, it is the number of picture elements( pixels ) present in the TV.
There are three main screen resolutions available today.

1. HD Ready - [1366p x 768p] OR [1280p x 720p]
Provides decent picture clarity. Go for it if the TV size is 43 inches or below.
For a 24 inch or 32 inch TV, you can hardly make out a difference between a HD Ready and a Full HD TV.

2. Full HD - [1920p x 1080p]
Better picture clarity than HD Ready TV.
Go for this if you are planning on a TV of 40 inches or more.
All the HD Channels and many streaming services provide videos in this resolution.

3. Ultra HD / 4K - [3840p x 2160p]
Has 4 times as many pixels as a Full HD TV.
Go for this if you plan on buying a TV of size 55 inches or more.
Currently, there is not much 4K content available. But this is expected to increase in the future.

Though the screen resolution determines the clarity of the TV, there are other factors that determine the quality of the display.
We will get to this in the sections below.

  Contrast Ratio

Contrast Ratio is one of the most important factors that determine the quality of display.
It is a measure of how bright a bright spot looks in comparison with a dark spot on the TV.
A better contrast ratio leads to a better picture quality.

Contrast Ratios are expressed as ratios - (brightness of brightest spot) : (brightness of darkest spot).
So, a 5000:1 contrast ratio is better than a 1000:1 contrast ratio.

Currently, OLEDs provide the best contrast ratios. They are far better than any LED TV ( including QLED ) in terms of the contrast.
Hence, they are able to provide a far superior picture quality. A look at the OLED TV proves this point.

To know more about the contrast ratio, read our article on it here - Contrast Ratio Explained

  Refresh Rate

How does a TV display the movie that you watch?
A number of static images (frames) are displayed one after the other, over a short duration of time.
When we look at this series of frames, we experience motion and we see it as a movie.

The Refresh Rate is the rate at which the images (frames) are displayed.
It is measured in Frames per second (FPS) or Hertz (Hz)
It is the number of images that the TV displays per second to create an experience of motion.

A better refresh rate means, a better viewing experience.
This is especially true when there is fast motion involved, where there is a chance of blurring.
So theoretically, a 120Hz refresh rate is better than a 60 Hz refresh rate.
Higher refresh rates alone do not mean blur-free experience.
The TVs also do some technical processing to reduce the blur caused by fast motion.

To know more about the refresh rates, read our article on it here - Refresh Rates Explained

  Panel Type used in LED TVs

The LED TV works in the following way -
The LED TV is made up of a Liquid Crystal Display (LCD) panel consisting of tiny cells.
Each of these cells correspond to a pixel.

Behind the LCD panel there is a uniform light source made up of LEDs.
The TV signal tells each LCD cell, the amount of brightness to be displayed.
Depending on this signal, each cell, passes a fraction of the light it receives, towards the front (towards viewer).
If there is a bright spot, more light is passed. If there is a dark spot, less light is passed.
Thus, each individual cell (pixel) displays varying brightness.
And an image is produced with all the details as per the TV signal.
To explain it briefly, this is how the images are produced on the LED TV.

There are different technologies involved in creating the LCD panel.
And each of these variants has some advantage/disadvantage over the others.
The main variants are TN, IPS, PLS, VA.

TN IPS/PLS VA

1. Has limited viewing angles( does not look good when viewed from a wide angle )
2. The color reproduction is not good
3. Provides better refresh rates and is good for gaming purposes

1. Provide better viewing angles( looks good even when viewed from wide angles )
2. Colors are reproduced well and good contrast ratios
3. Refresh rates are low. Can cause blur
4. PLS is claimed to be slightly better than IPS in terms of image quality and brightness

1. Combines features of TN and IPS/PLS. But has its own limitations
2. Better color reproduction and good contrast ratios
3. Very slow response times causing blur in fast moving pictures


For more information, please refer to our article here - LED Display Types

  Display Technologies (HDR, Local Dimming etc)

Just having more pixels (resolution) on your screen does not ensure a better quality picture.
A Normal HD TV [with HDR] provides better quality picture than a 4K UHD TV [without HDR].

So, what is HDR?
HDR stands for High Dynamic Range.
In short, it enhances the contrast - shows darker darks and brighter brights.
HDR content is shot separately and needs to be provided by the streaming/cable provider.

What is Local Dimming?
It is a technique of dynamically changing the contrast so as to provide a better quality picture.
What is done is, the LED lighting near the darker regions of the picture are dimmed so as to provide a better contrast.

What is Micro Dimming?
It is a technique where each frame of the video is analysed in real time to adjust the LED lighting of the lighter and the darker parts of the frame. This ultimately leads to a better contrast ratio and image quality.

To know more about HDR and Dimming, read our article here - HDR in Television - Is it really important?

  Color Gamut

The traditional CRT TVs displayed limited set of colors according to a color standard.
However, many real life colors, visible to human eye, were missed out of this standard.

There are new color standards to increase the color gamut available for display.
A TV capable of displaying the Wide Color Gamut (WCG) will be able to display more colors and the pictures will be more lifelike.

When it comes to colors, QLED TVs are supposed to produce the purest primary colors because of the Quantum Dot Technology they use.

In order to find more about Wide Color Gamut (WCG), read our article here - What is WCG
More about QLED TVs and Quantum Dot technology can be found here - Quantun Dot Displays

  Speakers and Audio Technology

The TVs due to their thin design, often do not provide the best quality sound.
But some TVs do provide better sound quality than the others.

It is usually recommended to buy a Sound Bar or a Surround Sound or a Home Theater System for better audio experience.

One key aspect to look for when buying a TV is to check the audio technologies it supports.
There are two main audio technologies - DTS and Dolby.
Both of these further have different audio quality standards.

You need to make sure that the audio device that you wish to connect will receive the DTS/Dolby signal from the TV.
Make sure that the TV is able to pass through these signals to your audio device.

To know more about the audio technologies, check out our article here - Audio Technologies

  Smart TV

In the past few years, the content that you watch is increasingly coming from the internet.
The streaming services - YouTube, Netflix and Amazon Prime Video are becoming mainstream.
Hence, it becomes important that your TV be able to play these.

Some important things to consider when buying a Smart TV are -
1. The Operating System it comes with.
Android TV has most apps available.
WebOS (LG) and Tizen (Samsung) are also fairly good in terms of speed and options they provide.
2. The functionalities it supports.
Most of the smart TVs have apps for Youtube, Netflix and Amazon Prime Video.
Some of them even support Chromecast and Screen Mirroring.
3. The ease of use of the smart features.
Some of the TVs come with magic remotes.
Some TV remotes have inbuilt buttons to directly turn on Netflix/Youtube.
Some support voice commands and have AI support.

To know more about Smart TV features and their details, check out our article here - Smart TVs

  Ports and Connectivity

There are different types of ports that provide connectivity to other devices.
1. Co-axial input - Antenna input port.
2. RCA (Composite Video/Audio) - Common type of input - used by the set top boxes.
3. HDMI( High Definition Media Input ) port - You can connect different devices through this.
Eg : Laptops, Tablets, Sound bars, Gaming consoles etc..
4. USB port - Can connect USB drive and watch content, connect USB keyboard, mouse, joystick etc..
5. Digital Optical Out - Provides digital audio output.
6. Ethernet port - Provides wired internet connectivity.

These are the main ports in a TV.
It is usually better to have 3 or more HDMI ports, as it can connect multiple devices to your TV.
Also, the HDMI version is important. HDMI 2.0 supports 4k content. Many earlier versions do not fully support 4k.

For more information on TV ports, check out our article here - TV Ports

Why do I need a Guide?

Browse the internet for any television.
You come across a ton of jargon - OLED, QLED, HDR, IPS, Triluminous Display, Ultra Clean View, ClearAudio+. And the list goes on.
If the jargons are not enough to throw you off balance, there come the specifications - Refresh rates, Resolution, Wattage, Aspect ratio, Supported formats, Ports, Operating systems etc etc ...

With all this information overload, it becomes difficult to see what really matters.
How can one make sure that they are getting the best possible product for the money they spend?

This is where we come in.
We hope to provide you with all the necessary information in one place and help you make the right decision.

Types of Televisions

Before we go into further details, let us look at the different types of televisions available today

LED OLED QLED

1. Most widely used television technology
2. Available in all budgets with varying specifications
3. Lasts longer than OLEDs

1. Relatively new technology
2. Provides the best viewing experience
3. Expensive
4. Lifespan is shorter

1. Provides better colors
2. Better viewing experience than LEDs
3. Expensive
4. Lasts longer than OLEDs

Other display types - CRT, Plasma and LCD are no longer manufactured by any of the manufacturers.

Before buying a TV

First of all you need to determine what it is that you are looking for and what you are willing to pay for it.
If money is not a matter, you should go for the TV that provides the best possible viewing experience.
On the other hand if you have a fixed budget in mind, it is better to explore the various options and come to a conclusion.
We have recommendations for each price range. You can check them out here - TV Recommendations

Currently in 2019, the QLED and OLED TVs start with the initial price of Rs. 1.25 Lakhs and more.
On the other hand LED TVs are available from a few thousands to lakhs depending on the specs.

What to look for in a TV

Below are some key points to consider when you buy a TV
1. Screen Size - The size of the TV screen
2. Display Resolution - The number of pixels on the screen ( More pixels = More clarity )
3. Contrast Ratio - How life like the display appears ( Better contrast ratio = Better viewing experience)
4. Refresh Rate - Determines how well motion is displayed on TV ( Better refresh rate = Less blur )
5. Panel Type used in LED TVs - IPS, PLS, VA - each variant has its own advantages and disadvantages
6. Display Technologies (HDR, Local Dimming etc) - Enhance the contrast, provide better viewing experience
7. Color Gamut - The available colors for display. Wide Color Gamut (WCG) provides a larger selection of colors
8. Speakers and Audio Technology - How well the sound is produced
9. Smart TV - Stream videos + Cast videos from phone + Other features
10. Ports and Connectivity - More number of ports = More devices you can connect

We will explore each of these points in detail in the sections that follow

Screen Size

Screen size is the first important parameter that you need to decide on.
By definition, it is the length of the TV measured by its diagonal.

Ideally, the size depends on the viewing distance [ Distance between you and the TV ].
That being said, you also need to consider the interior of the room where you would place your TV.
Find below the table showing the ideal TV size for different viewing distances.
For normal usage :

Viewing Distance TV Size
3 Feet - 6 Feet 24 Inch
4 Feet - 8 Feet 32 Inch
5 Feet - 9 Feet 40-43 Inch
6 Feet - 10 Feet 49 Inch
8 Feet - 12 Feet 55 Inch
10 Feet - 12 Feet 65 Inch or More


For an immersive experience, the viewing angle should be larger.
This means, for a given viewing distance, a bigger TV would provide you with a more immersive experience.
For a theater like experience, the viewing angle should be between 30 - 40 degrees.
Find below the TV size for theater like experience :

Viewing Distance TV Size
3.5 Feet - 5 Feet 40-43 Inch
4.5 Feet - 6.5 Feet 49 Inch
5.5 Feet - 7.5 Feet 55 Inch
6.5 Feet - 8.5 Feet 65 Inch
7.5 Feet - 10 Feet 75 Inch

Display Resolution

The clarity of the display depends on the screen resolution.
Simply put, it is the number of picture elements( pixels ) present in the TV.
There are three main screen resolutions available today.

1. HD Ready - [1366p x 768p] OR [1280p x 720p]
Provides decent picture clarity. Go for it if the TV size is 43 inches or below.
For a 24 inch or 32 inch TV, you can hardly make out a difference between a HD Ready and a Full HD TV.

2. Full HD - [1920p x 1080p]
Better picture clarity than HD Ready TV.
Go for this if you are planning on a TV of 40 inches or more.
All the HD Channels and many streaming services provide videos in this resolution.

3. Ultra HD / 4K - [3840p x 2160p]
Has 4 times as many pixels as a Full HD TV.
Go for this if you plan on buying a TV of size 55 inches or more.
Currently, there is not much 4K content available. But this is expected to increase in the future.

Though the screen resolution determines the clarity of the TV, there are other factors that determine the quality of the display.
We will get to this in the sections below.

Contrast Ratio

Contrast Ratio is one of the most important factors that determine the quality of display.
It is a measure of how bright a bright spot looks in comparison with a dark spot on the TV.
A better contrast ratio leads to a better picture quality.

Contrast Ratios are expressed as ratios - (brightness of brightest spot) : (brightness of darkest spot).
So, a 5000:1 contrast ratio is better than a 1000:1 contrast ratio.

Currently, OLEDs provide the best contrast ratios. They are far better than any LED TV ( including QLED ) in terms of the contrast.
Hence, they are able to provide a far superior picture quality. A look at the OLED TV proves this point.

To know more about the contrast ratio, read our article on it here - Contrast Ratio Explained

Refresh Rate

How does a TV display the movie that you watch?
A number of static images (frames) are displayed one after the other, over a short duration of time.
When we look at this series of frames, we experience motion and we see it as a movie.

The Refresh Rate is the rate at which the images (frames) are displayed.
It is measured in Frames per second (FPS) or Hertz (Hz)
It is the number of images that the TV displays per second to create an experience of motion.

A better refresh rate means, a better viewing experience.
This is especially true when there is fast motion involved, where there is a chance of blurring.
So theoretically, a 120Hz refresh rate is better than a 60 Hz refresh rate.
Higher refresh rates alone do not mean blur-free experience.
The TVs also do some technical processing to reduce the blur caused by fast motion.

To know more about the refresh rates, read our article on it here - Refresh Rates Explained

Panel Type used in LED TVs

The LED TV works in the following way -
The LED TV is made up of a Liquid Crystal Display (LCD) panel consisting of tiny cells.
Each of these cells correspond to a pixel.

Behind the LCD panel there is a uniform light source made up of LEDs.
The TV signal tells each LCD cell, the amount of brightness to be displayed.
Depending on this signal, each cell, passes a fraction of the light it receives, towards the front (towards viewer).
If there is a bright spot, more light is passed. If there is a dark spot, less light is passed.
Thus, each individual cell (pixel) displays varying brightness.
And an image is produced with all the details as per the TV signal.
To explain it briefly, this is how the images are produced on the LED TV.

There are different technologies involved in creating the LCD panel.
And each of these variants has some advantage/disadvantage over the others.
The main variants are TN, IPS, PLS, VA.

TN IPS/PLS VA

1. Has limited viewing angles( does not look good when viewed from a wide angle )
2. The color reproduction is not good
3. Provides better refresh rates and is good for gaming purposes

1. Provide better viewing angles( looks good even when viewed from wide angles )
2. Colors are reproduced well and good contrast ratios
3. Refresh rates are low. Can cause blur
4. PLS is claimed to be slightly better than IPS in terms of image quality and brightness

1. Combines features of TN and IPS/PLS. But has its own limitations
2. Better color reproduction and good contrast ratios
3. Very slow response times causing blur in fast moving pictures


For more information, please refer to our article here - LED Display Types

Display Technologies (HDR, Local Dimming etc)

Just having more pixels (resolution) on your screen does not ensure a better quality picture.
A Normal HD TV [with HDR] provides better quality picture than a 4K UHD TV [without HDR].

So, what is HDR?
HDR stands for High Dynamic Range.
In short, it enhances the contrast - shows darker darks and brighter brights.
HDR content is shot separately and needs to be provided by the streaming/cable provider.

What is Local Dimming?
It is a technique of dynamically changing the contrast so as to provide a better quality picture.
What is done is, the LED lighting near the darker regions of the picture are dimmed so as to provide a better contrast.

What is Micro Dimming?
It is a technique where each frame of the video is analysed in real time to adjust the LED lighting of the lighter and the darker parts of the frame. This ultimately leads to a better contrast ratio and image quality.

To know more about HDR and Dimming, read our article here - HDR in Television - Is it really important?

Color Gamut

The traditional CRT TVs displayed limited set of colors according to a color standard.
However, many real life colors, visible to human eye, were missed out of this standard.

There are new color standards to increase the color gamut available for display.
A TV capable of displaying the Wide Color Gamut (WCG) will be able to display more colors and the pictures will be more lifelike.

When it comes to colors, QLED TVs are supposed to produce the purest primary colors because of the Quantum Dot Technology they use.

In order to find more about Wide Color Gamut (WCG), read our article here - What is WCG
More about QLED TVs and Quantum Dot technology can be found here - Quantun Dot Displays

Speakers and Audio Technology

The TVs due to their thin design, often do not provide the best quality sound.
But some TVs do provide better sound quality than the others.

It is usually recommended to buy a Sound Bar or a Surround Sound or a Home Theater System for better audio experience.

One key aspect to look for when buying a TV is to check the audio technologies it supports.
There are two main audio technologies - DTS and Dolby.
Both of these further have different audio quality standards.

You need to make sure that the audio device that you wish to connect will receive the DTS/Dolby signal from the TV.
Make sure that the TV is able to pass through these signals to your audio device.

To know more about the audio technologies, check out our article here - Audio Technologies

In the past few years, the content that you watch is increasingly coming from the internet.
The streaming services - YouTube, Netflix and Amazon Prime Video are becoming mainstream.
Hence, it becomes important that your TV be able to play these.

Some important things to consider when buying a Smart TV are -
1. The Operating System it comes with.
Android TV has most apps available.
WebOS (LG) and Tizen (Samsung) are also fairly good in terms of speed and options they provide.
2. The functionalities it supports.
Most of the smart TVs have apps for Youtube, Netflix and Amazon Prime Video.
Some of them even support Chromecast and Screen Mirroring.
3. The ease of use of the smart features.
Some of the TVs come with magic remotes.
Some TV remotes have inbuilt buttons to directly turn on Netflix/Youtube.
Some support voice commands and have AI support.

To know more about Smart TV features and their details, check out our article here - Smart TVs

Ports and Connectivity

There are different types of ports that provide connectivity to other devices.
1. Co-axial input - Antenna input port.
2. RCA (Composite Video/Audio) - Common type of input - used by the set top boxes.
3. HDMI( High Definition Media Input ) port - You can connect different devices through this.
Eg : Laptops, Tablets, Sound bars, Gaming consoles etc..
4. USB port - Can connect USB drive and watch content, connect USB keyboard, mouse, joystick etc..
5. Digital Optical Out - Provides digital audio output.
6. Ethernet port - Provides wired internet connectivity.

These are the main ports in a TV.
It is usually better to have 3 or more HDMI ports, as it can connect multiple devices to your TV.
Also, the HDMI version is important. HDMI 2.0 supports 4k content. Many earlier versions do not fully support 4k.

For more information on TV ports, check out our article here - TV Ports